November 23rd, 2010 by nswanson
The Internet has exploded in the digital era. And e-mail has become bigger than traditional mail. E-mail is more than sending messages back and forth within the office. It has become a mode for communication of companies, products, services and more. E-mail is a faster way of communicating with businesses out-of-state or out-of-country. E-mail is also a proven resource to communicate with more than one person (or hundreds of people) with just one message. This is done with an e-mail marketing campaign. And companies are relying on these campaigns to help spread their messages, promotions, products and services.
What exactly is e-mail marketing and how can you use e-mail marketing to your advantage?
Tags: digital marketing, direct marketing, e-mail marketing, marketing campaigns
Posted in Mobile Marketing, The Internet | No Comments »
November 11th, 2010 by nswanson
By now social media has entered the marketplace as a word-of-mouth marketing tool for contractors. But how well is social media working for you? Your business can funnel out 20 tweets or Facebook updates a day. But is anyone listening? And if people are following your updates, how do you know you are reaching your desired target market? Two great programs have been developed to help you with analyzing your social media efforts – Radian6 and WebTrends. Both help you understand what customers are saying about you, allowing you to capitalize on it.
Click hereto learn more!
Tags: Radian6, social media analysis, WebTrends
Posted in Social Media | No Comments »
October 14th, 2010 by ahorner
An incredible amount of marketing emphasis has been placed on SEO and social media techniques. So, once you’ve developed a solid way to utilize these components, you’re still missing one major consideration: content. People don’t follow you on Twitter based on your rate of tweets per hour. And perhaps SEO techniques have driven online users to your website. Now what? SEO won’t keep them there.
Read the full article at the VEM Global™ blog.
Tags: blog post tips and techniques, content marketing, content writing, website content
Posted in The Internet | No Comments »
October 13th, 2010 by nswanson
Websites are just that – websites. Anyone can create a website with the help of tools easily found on the Internet. Websites today are about the experience – social, mobile and interactive experiences. It’s time to connect your contracting business with your clients and get the most out of your website experience.
Here are some great tips for enhancing your website experience.
Tags: internet marketing, VEM Global Blog, website experience
Posted in The Internet, Website Analytics, Website Design | No Comments »
October 8th, 2010 by ahorner
Websites are only as good as their search engine ranking. The lower the rank, the less your site will get visited. And the fewer visitors, the less business you gain. Instead of wasting your money on a website that sinks to the bottom, implement these top five ways to optimize your website.
1. Have a unique and keyword-friendly title tag for each page of your website. This is huge – search engines tend to put more weight on title tags, since they’re the first clue to what your website is all about (both to web crawlers and your viewers). Placing a unique title tag on each page shows that each page is valuable enough to stand on its own.
Read the other four ways to optimize your website at the VEM Global™ blog.
Tags: SEO tactics, Website Design, website optimization, website performance
Posted in Search Engine Optimization, Website Design | No Comments »
October 6th, 2010 by nswanson
We’ve learned about Search Engine Marketing (SEM) in a previous blog entry. It’s a great way to advertise your contracting business without spending a fortune. There are a lot of terms associated with SEM being thrown around out there. To clear up any confusion, it’s best to break these down into SEM descriptions.
So let’s find out more about SEM descriptions.
Tags: search engine marketing, Search Engine Optimization, SEM
Posted in Search Engine Marketing | No Comments »
October 4th, 2010 by shuie
What is this Dynamic Tracking Code anyway? When your listing goes live on MoreContractors.com you will get a welcome email with a lot of information in it. A very part of that email is an attachment titled, Dynamic Code Instructions. This code must be correctly implemented onto your website for you to evaluate the true return of investment (ROI) of your VEM Global™ marketing campaign. Click here to learn how this code helps you!
Tags: dynamic code, dynamic tracking number, marketing ROI, phone call tracking, return on investment, vem globa, website
Posted in Phone Call Tracking | No Comments »
September 30th, 2010 by nswanson
If you’re a small business owner and you don’t have a company website, there’s no reason to panic. Today’s market place is evolving around social networking sites – and typically, these sites cost you very little money to advertise your contracting business. There’s a way to spread your marketing message to consumers without spending a fortune.
How so? Viral Marketing.
Tags: marketing ideas, marketing message, viral marketing
Posted in Social Media | No Comments »
